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Video Produkce - BeOK
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Video Produkce

Video produkce se přímo váže s video marketingem. Když říkáme video marketing, nemáme na mysli drahé a velké TV spoty, ale především tvorbu praktických videí, jako je produktové video, image video, prezentační video nebo testimonial. Video patří k aktivně vyhledávaným reklamním formátům, díky tomu se firmám vyplatí si je pořídit. Zatím co některé reklamní formáty je nutné draze nakupovat a dostávat ke spotřebitelům, je video tím, které si cestu k vašim zákazníkům najde samo. Za úspěchem virálního šíření a vyhledávatelnosti videa však stojí jeho kvalitní zpracování a znalosti v oboru video marketingu.
Natočit kvalitní video nemusí být úplně nejlevnější počin a chybami v jeho realizaci se může proměnit v extrémně drahý marketingový pokus. Nemám na mysli zrovna video v podobě televizního spotu, za kterým stojí nákladné technické vybavení, interiéry, exteriéry a herci.
/ autor Vlaďka Horáková /
Než se pustíte do video e-mailingu, je potřeba stanovit si kvalitní redakční plán mailingových kampaní obecně. Pokud jste to doposud nedělali, měli byste s tím začít. O to spíš, když začnete zařazovat videa
/ autor Vlaďka Horáková /
Díky masovému spamingu, který se v Čechách rozrostl, dnes někteří marketéři e-mail marketing podceňují. Faktem je, že open rate mailů stále klesá, což bezpochyby způsobil poslední krok Seznamu se zavedením položky HROMADNÉ, ale také forma, jakou je většina mailingů vedená.
/ autor Vlaďka Horáková /
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